ECAL Graphic Design
The renowned ECAL/University of Art and Design Lausanne in Switzerland ranks among today’s world-leading institutes of art and design education, particularly in the fields of cinema, fine arts, photography, graphic and product design. The exhibition and accompanying book
“ECAL Graphic Design” look at projects developed in the Bachelor Graphic Design and Master Art Direction programs at ECAL over the course of
five years. The courses at ECAL are based on a workshop system, during which students can work with leading Swiss and international graphic designers, such as Ludovic Balland, Bibliothèque, Mirko Borsche, Veronica Ditting, M/M (Paris), NORM or Brian Roettinger, and learn
from their experience.
With their projects, the students continue the success story of Swiss graphic design. Tried and tested design elements and instruments
that have shaped Switzerland’s graphic production over the last century can be found in the students’ expressive creations. They take on the broad spectrum of graphic design, ranging from the precision and depth of detail of font design to the grand visual gestures of a poster.
At the centre of the exhibition are typographical works. They show the various ways in which type can be used as an independent tool in visual designs. Full-tone colour fields, geometrical forms, patterns and symbols as well as grids are also part of the canon of traditional graphic design tools. These typical features are transformed by the students using multimedia and digital technology. Current discourses are shown in their different facets and interpreted – an approach that results in expressive visual storytelling.
Next Eleven Paper
The next wave of renewal for music scenes could come from outside the Western world, rather from the developing countries called “Next Eleven”: Bangladesh, Egypt, Indonesia, Iran, Mexico, Nigeria, Pakistan, the Philippines, Turkey, South Korea and Vietnam. Their over-driven economic metabolisms could generate all manner of social tensions and cultural rifts, which could spawn some 21st Century musical form. A form where sound is fully meshed with visual imagery and created simultaneously.
In the case of Mexico, its capital, Mexico City, is one of the largest and most vibrant metropolis, and its underground and independent music scene is proof of it. The mainstream has not changed much in the past decades, as the international labels will not bid into new trends. This created a broader, variable, and complex scene that overcomes that of commercial music. There are important genre movements like metal, ska, hip hop, punk, electronic, cumbia, electric cumbia, sonidero, etc. It could seem that the variety in forums is scarce, but if one is to search deeply, multiple projects, tastes, styles, and proposals can be found. Areas like Coapa, Condesa, Roma, Cuauhtémoc, Centro, Iztapalapa, and Neza offer spaces that host different bands bringing new music proposals three or four times a week, and that are extremely accesible. As odd as it is that the amount of forums does not correspond to the size of the city, it is a reality that underground music is one of the most present aspects of the city nightlife. The proper need of spaces, both physical and in the media, has caused that both bands and DJ’s as well as bars, media, managers, and the public seek to generate their own new content. Aside from a variety of collaborations according to the genre, we have seen an explosion in the growth of independent festivals that seek to be smaller yet more innovative and truly support bands who cannot survive from selling disks. Some of the most representative examples are the Festival NRML, Aquí No Hubo Escena, Forever Alone Fest, Las Grises, Verano Prop Radio, Friendstival, the NAAFI and Sicario parties, amongst many, many others.
Next Eleven Paper gives a visual context to those new musical scenes and redefines the way we promote music, filling the gap between physical object and digital media. The newspaper comes with an Augmented Reality application called “N-11” That is downloadable on the App Store. Hear the sound of the mexican underground music by scanning the images with the personalized ba